Boston Harbor Women of Color Coalition

The Boston Harbor Women of Color Coalition (BHWOCC) is a collaborative for those who identify as women of color. The coalition members work on the Boston Harbor and Islands, or work to get communities of color engaged in green and blue spaces.

The founding members came to us in need of a website and brand identity, to help them establish their presence in the community and attract new members. They wanted a brand that reflected the vibrancy of their coalition members, as well as the beauty of Boston Harbor and its Islands. When creating their website, their focus was on ease of navigation, so that prospective members could learn the purpose of the coalition, while new and existing members could easily find upcoming events. We chose a Squarespace website, so it would be easy for the coalition to update as needed.

Needs

  • ▪ Establish brand awareness that reflects their mission, vision, and values
  • ▪ Illustrate the value and benefits of becoming a coalition member
  • ▪ Generate organic website traffic
  • ▪ Easily manage content on the site and reduce administration costs
  • ▪ Act as an online space to showcase events

Solution

  • ▪ Vibrant color palette and fun brand elements for an easily recognizable brand
  • ▪ A logo representing the land, sea, and sun of the Boston Harbor and its Islands
  • ▪ SEO best practices across the website to generate organic traffic
  • ▪ Squarespace website for easy upkeep
  • ▪ UI/UX best practices for straight-forward and intuitive navigation

DELIVERABLES

  • ▪ Brand Identity (logo & submarks, color palette, typography, brand elements)
  • ▪ Squarespace Website

Site Feature

  • ▪ Email Newsletter

LET’S CHANGE THE WORLD, ONE BUSINESS AT A TIME

LET’S CHANGE THE WORLD, ONE BUSINESS AT A TIME