Elder Keepers is a geriatric care management company based out of Boston. They were founded and operated by a nurse practitioner, Nina Diggs, with the mission to …”offer warm, collaborative care for the aging population and those in underserved communities.”
Elder Keepers is dedicated to being a positive force in their environment, and they strive to create a safe and welcoming space in their community. They came to us wanting a new brand and website that accurately showcased their values, and would help to draw in their desired audience.
We kicked things off with crafting their brand strategy - developing their mission and values, digging into exactly who their target market is and what their needs are, and brainstorming how their visual identity could help them to become a trustworthy part of their community.
Once we figured out what their brand needed, we were able to create branding and develop their website. At the end of our work together, Elder Keepers had a visual identity that helped them stand out from their competitors, and a website where their audience could understand how their services could help them.
