Transitions Well Done is a transitional life coaching company founded by Madjeen Lorthe. The coaching company focuses on working with women of color that are experiencing a transition in their life, including things like a new career, relationship change, or a big move.

Madjeen came to us in need of branding and a new website, hoping to get it done quickly. We created her branding and website during a 3-Day Design Intensive. We communicated and had meetings throughout those days, so we could incorporate her feedback throughout the intensive. The result was that Transitions Well Done had a fresh brand and Squarespace Website that was ready to use after just a few days.

Needs

  • ▪ Differentiate Transitions Well Done from others in the coaching industry
  • ▪ Organize a wealth of information about the company’s approach
  • ▪ Portray Madjeen’s unique approach with a visual brand

Solution

  • ▪ Standout branding that captures the essence of the company’s unique personality and distinctive approach to transitional life coaching
  • ▪ Squarespace Website that allows for easy updates
  • ▪ Well-designed pages to showcase information in easy-to-understand and engaging ways

DELIVERABLES

  • ▪ Brand Identity (logo & submarks, color palette, typography, brand elements)
  • ▪ Squarespace Website

Site Feature

  • ▪ Freebie Lead Magnet Download
  • ▪ Email Newsletter
  • ▪ Blog

LET’S CHANGE THE WORLD, ONE BUSINESS AT A TIME

LET’S CHANGE THE WORLD, ONE BUSINESS AT A TIME